Developing a quick digital “solution” or a strategic application is a complex process; for creating a successful mobile app it is essential to have a smart planning.
#1 ANALYZE IT’S COMMERCIAL AIM
When planning a mobile app first analyze it’s commercial aim, the goal of your organization for developing the program. It can be a product you can sell, a way of generating mobile advertising revenue or a platform for promoting your existing products. Apps that are to be sold directly to Smartphone users need to be attractive, innovative and addicting.
They have to be either extremely useful or highly entertaining. Apps that are going to act as promotional “platform” need to be simple and convenient where the convenience lies in its functionality making life easier. When you have the thought of selling advertising space on your app, you need to have a broad base of users.
#2 AGREE ON GOALS FOR THE PROGRAM
Understand your target users and be aware of their requirements and goals as well as which technologies they use. For this, you need to research the platforms most likely being utilized by your clients. This will give you a good understanding of the experience of each user.
#3 FOCUS ON USER TESTING
To have a proper understanding of what your users are looking for in a mobile app, spend time with them. Building a user testing focus group you can discuss ideas with them regularly and get values which is important.
#4 START WITH MINIMAL FEATURES
It is wise to start from a minimally viable solution; this means as a foundation you can plan a basic but functional app and then go for efficient upgrades on a regular basis. Apart from entering the market more quickly and refining as per requirements, it will also give your users access to the latest developments making sure that your company stays in their minds. The businesses hire mobile app developers to get the apps that satisfy their business needs, therefore, as a developer you need to deliver them your best and plan it well in advance.
#5 ADD-ON NEW FEATURES IN FUTURE
It is wise to plan for multiple releases. Keep the initial version at the beginning only and keep your users engaged by spreading key functionality across the first few releases. Then go for adding new features to re-engage them with your application.
#6 BALANCE BETWEEN USERS AND BUSINESS VALUES
Achieve a balance between business-value gains and user-centric solutions. This may be difficult; therefore, get armed with the right information from expert opinions, user studies, technical feasibility and business viability studies.
#7 HELP USERS TO ACCESS IN ALL PLATFORMS
Explore apps on all the platforms that you are planning to support. The interface paradigms and collection of applications offered by each platform is different and to understand what is possible on the platform and expectations of the users you need to experiment with the most popular applications.
#8 DISCUSS BEFORE MARKETING
While making a plan for mobile apps it will be better to bring the IT team into the discussion as early as possible. Decide from the application develop choices depending on your goals. You can choose an HTML framework for reaching out to the maximum number of users across all platforms, on the other hand, if you need to provide deep hardware integration, then a native application will be ideal to develop. The functionality of apps depends upon the technology you choose.
Considering the above mentioned things while planning a mobile app, you can be successful in achieving the desired results.
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